Pascual Laboratories, Inc. (PascualLab), one of the Philippines’ leading pharmaceutical companies, marks its 80th anniversary with the launch of two new health and wellness products—Alevia-B and MyColla C—alongside new campaigns for several of its flagship brands.
Founded in 1946, PascualLab has spent eight decades developing accessible, family-friendly health and wellness products for Filipino consumers. As it reaches this milestone, the company continues to broaden its portfolio, entering the mobility market while strengthening its food supplementation and beauty and personal care offerings.
Alevia-B: Triple-Action Support for Pain and Nerve Health
PascualLab expands into the mobility category with Alevia-B, a formulation combining Paracetamol with Vitamins B1 (Thiamine), B6 (Pyridoxine), and B12 (Cyanocobalamin) in one convenient tablet.
Designed to help relieve mild to moderate muscle, joint, or nerve-related pain while supporting normal nerve function, Alevia-B brings together an analgesic component and neurotropic B vitamins in a single formulation.
Paracetamol, also known as acetaminophen, is a widely used non-opioid analgesic for mild to moderate pain. Vitamins B1, B6, and B12, meanwhile, are essential to normal nervous system function and contribute to neuronal metabolism and myelin maintenance.
Through this combination, Alevia-B offers a complementary approach to addressing different components of pain while supporting overall nerve health.
MyColla C: Premium Marine Collagen with Vitamin C
PascualLab also expands its beauty and personal care portfolio with MyColla C Premium Marine Collagen + Vitamin C, created for consumers looking to support skin health and nourishment from within as they enter their mid-30s and 40s.
MyColla C combines premium hydrolyzed marine collagen with Vitamin C, two components that complement each other in supporting normal collagen formation and skin health.
Marine collagen provides building blocks that help support skin elasticity, hydration, and firmness, while Vitamin C plays an essential role in collagen production and maintenance. When paired with a proper diet and regular exercise, the combination supports skin nourishment and radiance from within.
Designed to fit different lifestyles, MyColla C comes in three formats: Strawberry Milk powdered drink sachets, Unflavored sachets that can be mixed with favorite beverages, and Chewable tablets for consumers on the go.
MyColla C is available at Mercury Drug, Southstar Drug, Rose Pharmacy, St. Joseph Drugstore, and Watsons, giving consumers more convenient ways to make it their #MyPremiumCollagenChoice.
Galing That Keeps Going
PascualLab’s 80th-anniversary celebration also brings fresh campaigns for its established brands, reinforcing the company’s commitment to helping Filipinos live healthier, more active lives.
Its flagship Vitamin C brand Poten-Cee launched the #CeeGeLang campaign, while leading Lagundi brand Ascof Forte rolled out a campaign highlighting natural cough relief for various types of cough not caused by bacterial infection.
Meanwhile, C-Lium Fibre, a leading psyllium fiber brand, introduced its #PowerTheSlay campaign to encourage Filipinos to stay active and avoid being weighed down by irregular bowel movements. Poten-Cee + C also highlights the benefits of bovine and marine collagen through its My Glow To Choice campaign.
As part of its anniversary celebration, PascualLab also rewarded consumers with ₱80 Mercury Drug gift certificates for every accumulated ₱400 purchase of PascualLab products. The company teased that more offerings are still in the pipeline.
80 Years of PascualLab
PascualLab was founded in 1946 by Isosceles and Leonora Pascual, who established the company to help address the health needs of Filipinos in the post-war period.
Eight decades later, the company continues to evolve its products and services while keeping quality and care at the heart of its mission. Its portfolio includes innovations such as OraCare Mouthrinse, PelarGo, and Glutaphos, among others.
Now celebrating its 80th year, PascualLab looks toward the future with a theme that reflects its history, purpose, and commitment to Filipino excellence: #GalingThatKeepsGoing. For more information, follow us at linked tree.
