When Filipinos choose where to get their eyewear, EO Executive Optical continues to earn strong consumer recognition, with a 2026 NielsenIQ Philippines study placing the brand among the leaders across key measures of consumer preference, recommendation, and patronage.
The independent study found that EO Executive Optical leads among Filipino optical consumers in three areas: favorite optical shop or eyewear brand, most recommended eyewear brand, and most patronized optical shop.
Among Filipinos aged 12 to 44 from Socioeconomic Class (SEC) CD households who use optical products, 76% named EO as their favorite optical shop or eyewear brand. The same study found that 76% would recommend EO to others, while 65% identified EO as the optical shop they visit or patronize most often.
EO’s consumer recognition is also evident among more established optical consumers. Among SEC AB respondents aged 28 and above who use optical products, help decide where optical products are purchased, and have purchased and paid for optical products within the past two years, 85% named EO as their favorite optical shop or eyewear brand, while 87% said they would most recommend EO to others.
Trust also emerged as a key measure, with seven in 10 consumers in the AB sector and six in 10 in the CD sector agreeing that EO Executive Optical is the most trusted optical brand in the Philippines. These figures were higher than those recorded by the competing brands included in the study.
For EO Executive Optical, the findings reflect the confidence consumers place in the brand when choosing eyewear for themselves and their families. The results also highlight the role of consumer preference and trust in shaping the brand’s continued presence in the Philippine optical market.
The NielsenIQ study was conducted from March 21 to May 13, 2026, across key urban areas nationwide.
