To celebrate 50 years of meeting Filipinos’ diverse Vitamin C needs and to express gratitude to its loyal customers, Ascorbic Acid (Poten-Cee), the leading Vitamin C brand in the adult, plain category, launches its milestone campaign: “Fifty, Fortified, and Forging Forward.”
Poten-Cee: Celebrating 50 Years
Poten-Cee, proudly produced by PascualLab, one of the top pharmaceutical companies in the Philippines, began its journey in the post-war era, supporting the Vitamin C needs of Filipinos. Over the years, it has evolved into a top Vitamin C brand, offering variants that cater to different needs and lifestyles.
From its early products to its latest innovations, Poten-Cee has consistently demonstrated a commitment to meeting the needs of its consumers. In 1974, the brand introduced Poten-Cee Sugar-Coated, featuring a candy-like shell coating that masks the sour taste of Ascorbic Acid, making the tablets smoother and easier to swallow.
Through the years, Poten-Cee has expanded its product line to include adult and pediatric variants that cater to the diverse preferences of Filipinos:
– Poten-Cee NA (Sodium Ascorbate) and Poten-Cee Plus for those who prefer a non-acidic Vitamin C format.
– Poten-Cee Chewable for those who need a convenient, on-the-go option.
– Poten-Cee Forte 1000 mg, offering an 8-hour time-release for those who prefer a higher dose of Vitamin C.
– Poten-Cee Sugar-Free for those who are mindful of their blood sugar levels.
The Beauty of Immunity
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.” Vitamin C not only fortifies immunity, vital for overall health, but it also plays a key role in collagen production, supporting healthy skin. Staying true to this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022—a food supplement combining Vitamin C and Hydrolyzed Collagen.
Poten-Cee: Fortified and Stronger Than Ever
Among Poten-Cee’s newer offerings are Poten-Cee + Zn (Ascorbic Acid + Zinc) and Poten-Cee + Zn Advance (Ascorbic Acid + Zinc + Cholecalciferol), both launched in 2021. Poten-Cee + Zn combines the immunity-boosting power of Vitamin C with Zinc, which helps protect cells from viral infections. Poten-Cee + Zn Advance adds Cholecalciferol, playing a critical role in immune function, inflammatory response, and collagen synthesis.
Poten-Cee: Forging Forward
This year, Poten-Cee continues to innovate with the introduction of Poten-Cee + C Marine Collagen. This new variant features Sodium Ascorbate (a non-acidic Vitamin C format) and Hydrolyzed Marine Collagen sourced from fish, offering consumers both type 1 collagen from marine sources and type 2 collagen from bovine sources (the original variant).
Poten-Cee: Paying It Forward
In gratitude for the unwavering support of Filipino families over the years, Poten-Cee is committed to giving back to the community. The brand has made significant donations to various sectors in need, including survivors of Typhoon Carina.
As Poten-Cee marks 50 years of providing trusted Vitamin C products, it extends its deepest thanks to its Filipino customers. Their loyalty has been the cornerstone of Poten-Cee’s success, inspiring the brand to continue innovating and improving for many years to come.
Poten-Cee is available in all leading drugstores and supermarkets nationwide, as well as on PascualLab’s official TikTok, Shopee, and Lazada stores. Follow us on PotenCee_PH on Facebook and Instagram for more updates.
