OGAWA is bringing its health and wellness offerings closer to communities in North Luzon with the opening of its new store at SM City La Union. Located on the mall’s second floor, the new branch is OGAWA’s first in the region, giving La Ueños, Ilocanos, Pangasinenses, and other North Luzon residents convenient access to its range of massage chairs, mobile foot massagers, massage guns, and other wellness products.
“Our mission is to make wellness within reach for everyone. Our first store in SM City La Union signifies not just a new chapter for us but a new beginning for customers in North Luzon,” said Allyson Cruz, Digital Marketing Executive of OGAWA Philippines. “La Ueños, Ilocanos, and Pangasinenses deserve this unique wellness and relaxation experience, and we are excited to help them discover which massage chair or mobile product fits their needs and lifestyles.”
The new store reflects OGAWA’s commitment to making wellness more accessible through products designed with Japanese precision and modern technology. Its location at SM City La Union provides customers in Northern Luzon with an opportunity to explore wellness solutions that can complement their everyday routines.
Designed as a welcoming space, the store offers customers the opportunity to experience OGAWA products in person in a clean and relaxing environment. Its approachable setup allows visitors to explore different products and learn more about the features that suit their individual needs, with OGAWA staff available to provide assistance and answer questions.
“Our first store in North Luzon is thoughtfully designed to help a customer choose the chair or tool they need to help them live full and healthy lives,” Cruz said. “This approachable space is complemented by our friendly staff who are there to answer all their queries and guide them in their wellness journey.”
Among the products available for customers to experience is the OGAWA Maestro, a massage chair featuring Smart AI customization designed to provide a personalized massage experience. The chair is powered by OverSeer, OGAWA’s AI system that assesses the user’s physiological condition before and during a session.
Using precision sensors, OverSeer analyzes factors such as body shape, stress level, and pressure points to create a massage program based on the user’s profile. The adaptive system is designed to address areas of tension and fatigue while providing a relaxing full-body experience.
Maestro can be incorporated into everyday wellness routines, whether after a long day at work, following physical activity, or as part of a bedtime routine. Customers can experience the product and explore OGAWA’s wellness offerings by visiting the new store at SM City La Union.
