Maddox Jewelry celebrated five years of craftsmanship and innovation with the Maddox Iconic Runway: Diamond Jewelry Fashion Show 2026, held on July 30 at the Isla Ballroom of EDSA Shangri-La Manila.
Dubbed the country’s first and largest star-studded diamond jewelry fashion show, the landmark event unveiled Maddox Jewelry’s highly anticipated high-carat 2026 collection through a grand runway presentation directed by renowned fashion show director Robby Carmona. More than 40 celebrated personalities, screen legends, and public figures graced the runway, showcasing the brand’s latest diamond suites, statement necklaces, high-jewelry wrist cuffs, and other meticulously crafted pieces.
“Tonight is deeply personal for me. Five years ago, Maddox Jewelry began with a simple dream—to create jewelry that was not only beautiful, but meaningful. From the very beginning, I believed that luxury should never be out of reach because confidence is not defined by status, age, or background,” said Charo P. Cordial, Founder, President, and CEO of Maddox Jewelry.
Reflecting on Maddox Jewelry’s fifth anniversary during a sit-down interview, Cordial shared that she never imagined the brand would one day mount a fashion show of this magnitude featuring some of the country’s biggest names in entertainment. What began as a passion project has grown into a thriving jewelry brand, culminating in a milestone event that celebrated both its journey and its vision.
She also credited the success of Maddox Jewelry to the people who stood by the brand from the very beginning. Cordial expressed her gratitude to her team, business partners, clients, and everyone who believed in her vision, acknowledging that their support and dedication helped turn the company’s aspirations into reality.
At the heart of the brand is Cordial’s commitment to making fine jewelry more accessible to Filipinos. She shared that Maddox Jewelry was established with the goal of offering elegant, high-quality pieces—particularly diamond jewelry—at more attainable prices, allowing more Filipinos to own and enjoy diamonds for their special milestones.
Cordial also revealed that the name Maddox was inspired by her children. She intentionally chose a name that is unique, meaningful, and easy to remember, giving the brand a distinct identity that resonates with clients, business partners, and jewelry enthusiasts alike.
The runway highlighted the versatility of fine diamond jewelry through appearances by celebrity couples AJ Raval and Aljur Abrenica, as well as Aubrey Miles and Troy Montero, who showcased sleek monochromatic ensembles accented with dazzling body chains and high-carat diamond necklaces. Joining them on the runway were Negi, Pancho Magno, EA de Guzman, Diego Loyzaga, Polo Ravales, Sheree Gonzales, Kris Bernal, and Ryza Cenon, each bringing their own style to the collection.
Adding to the evening’s elegance were Katrina Halili, Katya Santos, Diana Zubiri, Nadine Samonte, Geneva Cruz, Giselle Sanchez, Daiana Menezes, and Ara Mina with Jiana, who graced the runway in sophisticated evening gowns paired with brilliant diamond chokers, chandelier earrings, and signature high-jewelry creations. Avery Cordial also joined the segment as the only gentleman among the ladies.
Maddox Jewelry also paid tribute to timeless icons, proving that like its exquisitely crafted diamond pieces, true elegance never goes out of style. Taking the runway were Pokwang, Beauty Gonzalez, DJ Durano, Regine Tolentino, Ynez Veneracion, Maureen Larrazabal, Gary Estrada, Jeric Raval, Alma Concepcion, and Optimum Star Claudine Barretto.
The evening culminated with the “Legacy & Screen Icons” segment, featuring veteran film and television personalities Jackie Lou Blanco, Amy Austria, Yayo Aguila, Gardo Versoza, Epy Quizon, and Eric Quizon, who modeled classic multi-strand heirloom-inspired diamond creations. Joining them were the iconic tandem of Roderick Paulate and Carmi Martin, adding nostalgia and charm to the finale.
The dramatic multi-segment presentation seamlessly blended contemporary luxury with timeless heirloom-inspired designs, highlighting Maddox Jewelry’s vision of creating pieces that transcend generations.
Following the runway presentation, guests, partners, and members of the media were invited to an exclusive curtain reveal featuring a gallery-style exhibition of the complete 2026 Collection. The exhibit offered a closer look at the intricate craftsmanship, exceptional diamond settings, and timeless artistry behind each Maddox Jewelry creation.
The Maddox Iconic Runway: Diamond Jewelry Fashion Show 2026 marked another milestone for the homegrown luxury brand as it celebrated five years of growth while reaffirming its commitment to creating elegant, high-quality diamond jewelry that combines exceptional craftsmanship with timeless sophistication.
