Five Iron Golf Dubai, the region’s leading golf-themed indoor sports and entertainment destination, has officially opened its second Dubai location in the heart of Business Bay, further expanding its footprint in the UAE’s growing lifestyle and entertainment sector.
Located at Damac Towers by Paramount and strategically positioned near DIFC, Burj Khalifa, and Dubai Mall, the approximately 6,500 sq ft venue introduces Five Iron Golf’s signature combination of cutting-edge golf technology, premium hospitality, and interactive social experiences to one of Dubai’s busiest business and residential districts.
Designed to cater to professionals, residents, and visitors alike, the new venue responds to the increasing demand for indoor, experience-driven entertainment concepts that can be enjoyed year-round, particularly during Dubai’s summer season.
The Business Bay branch features five Trackman-powered golf simulators equipped with multi-angle swing analysis and access to hundreds of world-renowned golf courses, allowing guests to practise, compete, and play regardless of weather conditions. The venue also includes three multisport simulators offering interactive games such as football and disc golf, alongside skill-based challenges suitable for all experience levels.
For more intimate gatherings, the space includes a private simulator room tailored for small groups, client entertainment, and corporate functions. Flexible booking options are available for casual sessions, leagues, private events, and group activities. Guests can also experience professional Callaway club fitting sessions, offering access to the latest golf equipment and technology.
“We have been very deliberate in selecting the location for our second Five Iron in Dubai, and Business Bay stood out as a natural fit,” said David Zabinsky, Managing Partner of Five Iron Golf UAE. “With its proximity to major office hubs and residential communities, this venue allows us to better serve Dubai’s after-work and social crowd, while continuing to offer a high-quality, accessible golf and entertainment experience.”
Beyond golf, the venue has been designed as a hospitality-led sports and entertainment destination, complete with a full-service bar, lounge-style seating, and interactive games including pool and darts. The interiors reflect Five Iron’s contemporary design approach, combining upscale finishes with a lively and social atmosphere ideal for after-work meetups, networking events, and private celebrations.
“Dubai continues to be one of the most dynamic markets in the world for hospitality-driven entertainment concepts,” said Jared Solomon, Co-Founder and CEO of Five Iron Golf. “The success of our first Dubai location in Dubai Marina confirmed strong demand for an experience that blends technology, sport, and social connection. Expanding into Business Bay allows us to further serve a global audience of professionals, residents, and visitors seeking a premium, welcoming environment to play, practise, and connect.”
Five Iron Golf first entered the UAE market in 2024 with its flagship venue at The Westin Dubai Mina Seyahi Beach Resort & Marina. Since then, the brand has seen growing demand for technology-enabled golf and social entertainment experiences across the region.
Backed by major investors including Callaway Golf and Danny Meyer’s Enlightened Hospitality Investments, Five Iron Golf now operates more than 40 locations worldwide and continues to expand across key cities in the United States, Europe, and the Middle East.
The new Business Bay location is now officially open and accepting reservations for simulator sessions, private events, corporate bookings, and group experiences.
