East West Banking Corporation (EastWest) achieved a double victory at the Asian Banker Philippine Excellence Awards 2025, taking home honors for Best Foreign Exchange Service and Best Digital Ecosystem & Platform. These awards underscore the Bank’s commitment to delivering innovative, customer-focused solutions that make banking simpler, more inclusive, and more rewarding for Filipinos.
EastWest’s recognition for Best Foreign Exchange Service highlights its competitive rates, convenient conversion options, and strong value for clients. With buy-sell spreads significantly lower than industry averages, the Bank enables customers to maximize their currency exchanges. Despite economic challenges in recent years, EastWest achieved record-high performance in 2024, marked by growth in FX transactions, customer base, and trade volume. Recent initiatives include the launch of e-Forex on EasyWay for seamless online USD/PHP conversions, as well as digital features such as e-Signature and e-Document submission. Expansion into third-currency FX for both individual and corporate clients is planned for 2025.
Winning Best Digital Ecosystem & Platform reflects EastWest’s human-centered approach to digital banking. Its offerings include:
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EasyWay – a multi-currency platform with wealth tools, consolidated views, and in-app support.
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Komo – a fully digital account offering competitive rates, low-cost transfers, and lending solutions.
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ESTA – the Philippines’ first AI-powered credit card servicing chatbot.
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EastWest Pay – the first Visa-certified tap-to-pay mobile app for NFC-enabled Android devices in the country.
By the first half of 2025, EastWest’s digital penetration among existing clients surpassed 44%, with EasyWay and Komo reaching hundreds of thousands of users. AI-driven fraud detection, biometric authentication, and enhanced security further strengthen customer trust across platforms.
These dual honors reaffirm EastWest’s position as a trusted leader in Philippine banking. With continued focus on digital innovation, competitive financial solutions, and inclusive customer experiences, the Bank is shaping a future-ready ecosystem designed to grow with every Filipino.
