Ajmal Perfumes has launched Aurum Elixir, a new unisex amber gourmand fragrance that redefines luxury with a modern touch. The latest addition to the iconic Aurum line, Aurum Elixir is designed to balance boldness and sensuality—capturing the warmth of golden nectar in scent form.
The fragrance opens with vibrant notes of bergamot, blackcurrant, and strawberry, followed by a heart of jasmine, molten caramel, and cashmere wood. It settles into a rich base of patchouli and creamy vanilla, creating a long-lasting scent that is both indulgent and intimate.
According to Abdulla Ajmal, CEO of Ajmal Group, Aurum Elixir was crafted to reflect the duality of modern identity, encouraging wearers to express themselves freely through fragrance. With a high 30% perfume concentration, the scent is long-wearing and intentionally genderless, appealing to anyone drawn to elegant intensity and soft strength.
Housed in a luxurious 75ml bottle, Aurum Elixir is now available across the GCC in Ajmal Perfumes boutiques, online platforms, and authorized retailers. Pricing is as follows: AED 210 in the UAE, SAR 230 in Saudi Arabia, QAR 215 in Qatar, OMR 22 in Oman, BHD 23 in Bahrain, and KD 17.750 in Kuwait.
Aurum Elixir is a continuation of Ajmal’s legacy in olfactory storytelling as it invites fragrance lovers to discover their essence through scent.
