After John Lloyd Cruz joining Anne Curtis in the Century Tuna Superbods family last year, four new celebrities will be joining them as new endorsers of the product and promoting the healthy living campaign of Century Tuna. Celebrities include James Reid, Elmo Magalona, Paulo Avelino and Jessy Mendiola who were presented last March 17 at the New World Hotel along with the unveiling of their billboards in several key areas along with their TVC now airing in all TV networks.
With the campaign ABSolutely Summer Ready, the four new endorsers showed the sexiest part of their body, which is their abs in most of the campaign materials of Century Tuna from posters, online banners, billboards, TVC and more. All celebrity endorsers are known with their healthy routines on how they maintain their fit and healthy body despite of hectic schedules. Paulo on making sure that activities like jogging, mountain climbing and badminton will be included in his schedule to develop his endurance and maintain his figure. While James focused on healthy diet at the same time do swimming and gymnastics that also helped him combat asthma aside from getting toned body.
The youngest among the 4 endorsers, Elmo developed chiseled abs and very muscular arms at the early age of 20 through customized workout and disciplined diet. Lastly, the only female the batch is the angelic and pretty face Jessy who graced several magazines maintained her figure by constant workout and healthy diet. All 4 endorsers have Century Tuna on their diet that is rich with protein and Omega 3 DHA that’s that is good for the heart and mind.
With Jessy, Elmo, James and Paulo as new members of Century Tuna endorsers the company believes that through them they can reach out the younger market to promote healthy living and having Century Tuna as part of their diet. Aside from the unveiling of the new endorsers, Century Tuna announced the release of the Superbod Abs Plan that includes Nadide Tengco’s healthy recipe and exercises from the team of Century Tuna.
More photos of James Reid, Elmo Magalona, Paulo Avelino and Jessy Mendiola from the Century Tuna event here.
