After the successful 100 Years activity of Coca-Cola in the Philippines, the leading softdrink beverage in the world never fails to create more ideas that will surely make everyone happy and share that happiness to others. Last December 2012 they already launched the “Sino Ang Napasaya Mo Today?” campaign with Kapamilya actors including Enchong Dee, Joseph Marco, Kathryn Bernardo and Julia Montes. Meanwhile, Coke President for Happiness Caloy has his own “Sino Ang Napasaya Mo Today?” story to share via a TV commercial.
But what’s the point of creating the “Sino Ang Napasaya Mo Today?” campaign? The answer is simple, Coca-Cola became part of everyone’s life in terms of occasions, bonding, or even a simple meal with friends or family members. It became part of the lives of every people who shares common thing and that is enjoying a good meal or conversation with Coca-Cola that we always love or should I say make us happy. With the campaign, Coke wanted us to be somewhat like Caloy as ambassador of happiness to others. What are the big or small things we can do to make others happy? That is the core value of the “Sino Ang Napasaya Mo Today?” campaign.
Here’s one of the Coca Cola TVCs that are currently airing on television and uploaded online:
Aside from the print, TV, billboard and online videos promoting the “Sino Ang Napasaya Mo Today?” campaign of Coca-Cola, they also invite everyone to share their random act of goodness to others and how they make them happy via Twitter by using #NapasayaKoToday and by mentioning @Coke_HappyPrez. So ask yourself with the question Sino Ang Napasaya Ko Today and share it online as we join Coca-Cola Philippines in opening happiness not just for ourselves but also with others.
