Visa, a global leader in digital payments, is partnering with BDO Unibank (BDO), Bank of the Philippine Islands (BPI), and GCash to offer eligible Visa cardholders in the Philippines exclusive products, promotions, offers, and experiences connected to BTS WORLD TOUR ‘ARIRANG’, for which Visa serves as the official Worldwide Tour Sponsor.
The highly anticipated global tour marks BTS’ return to the world stage, with 82 shows across 34 regions. More than 18 million fans tuned in online to BTS THE COMEBACK LIVE｜ARIRANG in Seoul on March 21, marking a major moment in the group’s reunion.
Visa data showed that international travel to South Korea increased by more than 25% during the week of the concert compared with an average week, while travel spending rose by around 20%. The figures highlight the wider impact of major music events on travel and consumer activity.
Through its partnerships with BDO, BPI, and GCash, Visa will give eligible cardholders opportunities to access BTS-related experiences, merchandise, promotions, and ticket offers connected to the tour, subject to the terms and conditions of each participating issuer’s program.
Visa and GCash have also entered an exclusive partnership making GCash the exclusive issuer of the official limited-edition BTS WORLD TOUR ‘ARIRANG’ Visa Card in the Philippines. The card is official merchandise certified by HYBE and comes alongside hospitality and special promotional experiences available to eligible GCash Visa cardholders.
“Filipinos are among the most passionate fan communities in the world. Through our partnerships with BDO, BPI, and GCash, we are excited to create meaningful experiences that bring Filipino K-pop fans closer to the artists and moments they love,” said Jeffrey Navarro, Country Manager, Visa Philippines. “Our exclusive collaboration with GCash on limited-edition BTS-themed Visa cards further demonstrates how Visa is connecting consumers to their passions while delivering the secure and seamless payment experiences they trust.”
Following its stops in 11 Asia Pacific cities, BTS WORLD TOUR ‘ARIRANG’ is set to hold three shows at the Philippine Sports Stadium in Bulacan in March 2027.
Visa’s partnership with BTS WORLD TOUR ‘ARIRANG’ builds on its involvement in music and K-pop, including its partnership with the MAMA AWARDS. Through fan-focused partnerships, Visa continues to create experiences designed to connect audiences with the artists, events, and cultural moments they follow while supporting secure and seamless payments.
