The simple joy of going to the movies returns this National Cinema Day as SM Cinema invites Filipinos to reconnect with the big-screen experience on September 12, with special ticket rates starting at just P100.
Moviegoers can enjoy regular cinema tickets for P100, Directors Club screenings for P300, and IMAX and ScreenX experiences for P500 at participating SM Cinema branches nationwide. The one-day celebration brings cinema exhibitors, film distributors, and moviegoers together under the message, “One industry. One day. One big-screen experience. September 12. Let’s bring the Philippines back to the movies.”
The special rates give audiences the chance to catch a mix of local and international films, including Poon, Life After You, Practical Magic 2, Fall 2, Bamboo Revenge, Detective Conan: Fallen Angel of the Highway, and The Odyssey, among others. Film titles and availability may vary depending on the cinema and screening format.
The discounted rates are available for regular screenings throughout the day through on-site ticket purchases at SM Cinema box offices. Private screenings, block screenings, and special events are excluded where applicable.

Moviegoers can also make their cinema experience more satisfying with Snack Time’s P99 National Cinema Day combos, featuring popcorn or hotdog options paired with bottled water. The special snack offers will be available at all Snack Time branches on September 12.
More than discounted tickets, National Cinema Day celebrates the experience of watching movies together. From planning a movie date and meeting up with family or friends to grabbing popcorn, settling into a theater seat, and sharing thoughts about the film afterward, these familiar moments remain part of the magic of going to the cinema.
SM Cinema encourages families, friends, and movie fans to make the most of the one-day celebration by choosing a film, heading to their nearest SM Cinema, and enjoying the shared experience of watching stories unfold on the big screen.
With regular tickets starting at P100, Directors Club at P300, and IMAX and ScreenX at P500, September 12 is a chance for moviegoers to rediscover the excitement of a day at the movies without breaking the bank.
Save the date and bring your favorite movie companions. This National Cinema Day, SM Cinema is bringing Filipinos back to the movies, one big-screen experience at a time.

