EastWest Priority continues to raise the bar in wealth management by putting personalized advice and long-term client relationships at the center of its banking experience, earning multiple regional and global recognitions for its client-first approach.
The wealth management arm of EastWest has been recognized for consistently delivering exceptional advisory services, personalized banking experiences, and trusted financial solutions tailored to the evolving needs of affluent Filipinos.
Among its recent accolades are Outstanding Client Experience in Wealth Management at the Global Private Banking Innovation Awards in 2025 and 2026, Best Priority Banking Experience at the International Finance Magazine Awards for three consecutive years from 2023 to 2025, Best Private Bank by Global Finance in 2024 and 2025, and most recently, Best Private Bank – Domestic at the FinanceAsia Awards 2026.
According to Rafael S. Algarra Jr., SEVP and Head of Financial Markets and Wealth Management, these recognitions reflect the trust clients have placed in EastWest Priority.
“Filipino wealth clients today want a banking partner who understands their goals, their responsibilities, and the decisions they need to make across different life stages,” Algarra said. “For us, these distinctions speak to the trust our clients place in EastWest Priority and challenge us to keep making their banking experience more personal, relevant, and meaningful.”
To further enhance its Priority Banking experience, EastWest recently introduced an upgraded offering that combines hyper-personalized investment advice, dedicated Relationship Managers, regular market insights, economic briefings, thought leadership sessions, and an expanding network of Priority Banking branches nationwide.
Clients also enjoy a range of lifestyle and travel privileges through Visa, including competitive foreign exchange rates, travel insurance, Priority Pass airport lounge access, local and international ATM access, rewards, welcome gifts, and a 24/7 digital personal lifestyle assistant.
EastWest is also investing in the professional development of its wealth advisors. Through a partnership with Singapore Management University Executive Development, more than 80 EastWest bankers from the bank and its affiliates completed a five-month Wealth Management Programme focused on portfolio construction, market expertise, stewardship, client suitability, and advisory excellence.
“Our aspiration is to develop Relationship Managers who can become the client’s trusted advisor across financial needs and life stages,” said Richard Chester Tamayo, SVP and Head of Wealth Management. “That means being able to address not just investments, but broader aspirations such as liquidity, protection, income, growth, retirement, education, business needs, succession, estate planning, and wealth transfer.”
Making wealth management more accessible is also part of EastWest Priority’s strategy. While many premier banking programs require between ₱3 million and ₱5 million in assets under management, EastWest Priority offers an entry threshold of ₱2.5 million, allowing more professionals, entrepreneurs, and families to benefit from personalized wealth advisory and relationship-managed banking.
The bank also continues to strengthen its integrated “phygital” approach by combining face-to-face advisory with digital convenience. Clients are supported by dedicated Relationship Managers across 13 Priority Centers nationwide while enjoying seamless access to digital banking and wealth management services.
For EastWest Priority, its growing list of awards represents more than industry recognition—it reflects a commitment to building lasting client relationships through trusted advice, personalized service, and financial guidance that helps clients confidently navigate every stage of their wealth journey.
