This holiday season, Pandora opens a new chapter in its ever-evolving jewelry universe, unveiling festive designs crafted to shine long after the celebrations fade. Rooted in the emotions of connection, joy and imagination, the brand’s “More Than a Gift” campaign honors the spirit of togetherness and the beauty of thoughtful giving.
Helmed by visionary filmmaker Roman Coppola, with photography by Craig McDean and Raymond Meier, the campaign offers a cinematic celebration of the holidays. Set to the timeless warmth of The Beach Boys’ “God Only Knows”, it unfolds through emotive storytelling shaped by an industry-leading creative team. The result is a sensory invitation to exchange gifts that hold meaning, echoing Pandora’s guiding mantra to Be Love.
“This collection invites people to pause, to dream and to hold close the memories and moments that shape us,” share A. Filippo Ficarelli and Francesco Terzo, Pandora’s SVP Creative Directors. “At the heart of this season is a feeling, not just of celebration, but of connection and reflection. We wanted to create a world where time slows down, where everything glows a little more softly and every piece feels like a quiet reminder of what matters most.”
Inspired by holiday dreaming, Pandora expands its Pandora Moments line with new moon-themed charms that capture the shimmer of the night sky, brought to life through iridescent moonstone-like glass. Meanwhile, the Pandora Timeless collection elevates its signature bow motif with dazzling rows of heart-cut stones, party-ready pieces designed for celebrating or gifting with a touch of sparkle. Together, these additions embody ties that endure, memories that glow and sentiments made tangible.
This season, Pandora reminds us that the most meaningful gifts do not begin under the tree. They begin in the loving thoughts and connections that inspire them.
