Having over 2, 700 stores in 63 countries worldwide, The Body Shop continue providing beauty and wellness to their loyal followers and new members of their growing community. In line with this they launch the Beauty with Heart that emphasizes on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good. It was describe through their new store experience call Pulse, by sharing heartbeat to each one of the followers and clients that caters to their need only to look good but to feel good inside and share it to others by doing good.
In line with this campaign, they also launch Lily Cole, a model and actress as their global brand advocate. Being also an activist in her own way talking about women empowerment and rights along with the care for nature, through Cole she will embodied the values of The Body Shop and encourage young activists in the community as well to embrace this value.
According to Cole, she has been a long advocate of the potential of using business and consumer power to cause positive change and through The Body Shop stand on responsible attitude to people and the environment, and it is happy to support a brand who are pioneers in that way of working.
Beauty with Heart Campaign will kick of on May 3 in the United Kingdom and finally rolls out in other countries starting May 15, 2012.
