Celebrating its 40-year journey, PT Paragon Technology and Innovation (ParagonCorp) is reaffirming its commitment as a Purposeful Beauty Tech Company through Beauty Science Tech (BST) 2026, held from 21–25 January 2026 at City Hall, Pondok Indah Mall 3, Jakarta. The event highlights ParagonCorp’s readiness to step onto the global stage, shaping new directions and standards for the international beauty industry.
With the theme “Beauty Rewired: Where Science, Technology, and Soul Transform Life,” BST 2026 showcases ParagonCorp’s achievements, including its eleven C&T Allē Awards 2025, reflecting its integration of science, technology, and meaningful impact to deliver globally competitive, sustainable innovations. The “Beauty Rewired” approach defines beauty holistically: science forms the foundation of research and product development, technology personalizes solutions for hyper-segmented consumers, and values guide innovations to remain relevant, ethical, and responsible.
“For 40 years, impactfulness has been at the core of ParagonCorp’s growth,” said Harman Subakat, Group CEO. “BST 2026 affirms our commitment to sustainable, inclusive, and meaningful innovations that contribute to the global beauty ecosystem. Every year, BST demonstrates how ParagonCorp leverages beauty science and technology to create real impact for consumers, society, and the planet.”
As one of Southeast Asia’s largest beauty R&D centers and the home of leading halal beauty products, ParagonCorp continues to strengthen its innovation ecosystem through collaborations with over 20 global technology partners in Artificial Intelligence (AI). These collaborations have produced more than 24 AI-powered consumer experiences, helping users understand their skin, facial features, and body needs with precision. Visitors at BST 2026 can experience these AI technologies firsthand, showcasing how science and technology deliver inclusive, personalized beauty solutions.
“For us, innovation is about addressing consumer needs and helping people understand themselves better,” said Dr. Sari Chairunnisa, Deputy CEO & Chief R&D Officer. “Through AI, biometric science, genomic and microbiome research, and data-driven skin analysis, we design solutions that are precise, personal, and responsible—not to change people, but to care for them.”
Aligned with its vision to make a global impact through science-, technology-, and values-driven innovation, BST 2026 also features forums for strategic dialogue among policymakers, industry leaders, media, influencers, and international partners. Key speakers at the opening ceremony included Retno Marsudi, Board of Council Paragon Wardah; Davide Pennino, PhD, Co-Founder & CEO of Biotix; and Bhavna Rawlley, Managing Director of Accenture SEA, who emphasized the importance of science-based innovation, ethical use of technology, and corporate responsibility.
BST 2026 also offers an Exhibition and Immersive Experience, with over 10 interactive showcases across thematic zones: the Hall of Purpose (ParagonCorp’s future vision), Sphere of Beauty Tech (technology-driven innovation), Collective Space (collaboration area), Beauty Beyond Stage (global partnerships), and the Future Store (retail experiences centered on technology and immersion).
Highlighting cross-sector collaborations, BST 2026 partners with Shopee to strengthen market growth. Shopee supports the event with a Hyper Brand Day campaign (22–26 January), making Paragon products more accessible and demonstrating the brand’s innovation-driven approach to the beauty market.
Through BST 2026, ParagonCorp reinforces its openness to continued collaboration with stakeholders to shape a meaningful future for the beauty industry, delivering innovations that advance technology, build trust, empower people, and create sustainable impact from Indonesia to the world.
