HONOR Philippines, the rapidly expanding smart device provider, has proudly announced the grand opening of its 100th Concept Store, strategically located in the bustling SM Manila Cyberzone. This significant achievement underscores HONOR’s unwavering commitment to making its innovative and “indestructible” devices accessible to Filipinos nationwide.
The opening of the SM Manila Cyberzone store marks a pivotal moment in HONOR’s aggressive expansion strategy since its robust relaunch in the Philippine market. In a remarkably short period, the brand has meticulously built a vast physical retail footprint, ensuring that consumers from Luzon, Visayas, and Mindanao can personally experience the quality and cutting-edge technology of HONOR’s smartphones, tablets, and wearables. To date, HONOR has opened 100 Experience Stores and 100 Lounges, bringing its total retail presence to 200 stores nationwide.
HONOR’s journey to this milestone has been characterized by rapid and strategic growth. From its first Experience Store in SM Fairview in early 2023, the brand has systematically identified key retail hubs, including recent openings in SM City Olongapo, SM City La Union, KCC Mall of Zamboanga, and Market! Market! in Taguig, culminating in this momentous 100th Concept Store at SM Manila.
The expansion is further supported by HONOR’s recent inauguration of a much larger headquarters in Manila, signaling a long-term investment and strong dedication to the Philippine market. This robust infrastructure ensures seamless operations and comprehensive support for its extensive retail network.
Visitors to the new SM Manila Cyberzone Concept Store, as well as all HONOR Concept Stores nationwide, can expect a comprehensive showcase of the brand’s most popular and sought-after devices. Highlights include:
- HONOR X Series: Renowned for exceptional durability, featuring all-angle water resistance and drop-resistant screens, making them ideal for the dynamic Filipino lifestyle.
- HONOR Magic Series: The brand’s flagship lineup, offering premium design, advanced camera systems, and powerful AI capabilities.
- HONOR Pad Series: A growing range of tablets designed for productivity, entertainment, and learning, catering to students and professionals alike.
In line with the opening of its 100th Concept Store, HONOR also unveiled its first laptops in the Philippines, the HONOR MagicBook X14 (14-inch) and MagicBook X16 (16-inch). The MagicBook X14 features a 13th-generation Intel Core i5 processor running at 2.1GHz, 16GB of RAM, and 512GB SSD storage. It comes equipped with two USB-A ports, a 3.5mm audio jack, and an HDMI display output. Meanwhile, the MagicBook X16 offers the same powerful performance and includes a full-sized numeric keypad.
The HONOR MagicBook X14 is priced at Php 34,999, while the HONOR MagicBook X16 is available for Php 37,999.
HONOR Philippines continues to reinforce its position as a major player in the local tech landscape, with its 200th retail location standing as proud symbols of its growth and commitment to the Filipino community.
