Landmark Leisure, the entertainment arm of Landmark Group, in collaboration with Emirates Red Crescent and IACAD, proudly announces the return of its beloved ‘Share a Toy’ initiative. Encouraging families to embrace the true essence of Ramadan, this campaign invites residents to donate preloved toys, bringing happiness to underprivileged children across the UAE.
For years, ‘Share a Toy’ has been a symbol of hope, fostering social responsibility while instilling valuable life lessons in young minds. By participating, children not only experience the joy of giving but also learn firsthand the impact of small acts of kindness. This initiative has grown significantly, with over 20,000 toys donated in the past three years. Landmark Leisure continues to raise awareness through its brands, including Fun City, Fun Block, Fun Ville, Fun Works, and Tridom.
Silvio Liedtke, CEO of Landmark Leisure, GCC & India, shared: “Now more than ever, nurturing kindness and empathy in our children is essential. At Landmark Leisure, we believe that play is a fundamental right for every child, contributing to their growth and well-being. It’s inspiring to see the overwhelming support for this initiative year after year. This Ramadan, we invite everyone to join us in making a difference—one toy at a time.”
Families can contribute by dropping off gently used toys at designated collection boxes across participating stores in the Emirates. These donations will be distributed to children in need through Emirates Red Crescent. As a token of appreciation, young donors can enjoy a fun-filled day at Landmark Leisure’s play zones, featuring exciting rides and arcade games.
With 40 stores across the GCC and 36 in India, Landmark Leisure remains committed to creating joyful experiences while making a meaningful impact. Join us in spreading happiness this Ramadan—because every child deserves the magic of play.
For more information on the donation drive, please visit-https://funcityarabia.
