Even it is already June, GSK Philippines continues their crusade on the awareness of Cervical Cancer, not only for the Filipino women but also for men who stood up for their mother, sister, wife and daughter. According to statistics provided by National Cancer Institute, cervical cancer is a major problem for Filipino women whereas it was recorded as the second leading cause of cancer deaths of women. There are seven cases of women who died every single day because of cervical cancer and with a span of 5 years after being diagnosed. Cervical cancer is a risk for women regardless of race, age, lifestyle or socio-economic status.
Cervical cancer occurs when abnormal cells develop and spread in the cervix, the entrance between the vagina and the uterus. The human papillomavirus (HPV), a very common virus, is the necessary cause of cervical cancer. It has been shown that 99.7 percent of cervical cancer patients are positive for HPV infection. It is also estimated that up to 80 percent of women will be infected with HPV at some point in their lives HPV is primarily transmitted via sexual intercourse; skin-to-skin genital contact is also a recognized mode of transmission. Lifestyle changes can help prevent the development of cervical cancer, such as being conscientious about one’s sexual activities. Beyond regular consultations and pap smears by your OB-GYN, vaccines that protect against cancer-causing HPV are also now readily available.
During the commemoration of Cervical Cancer Awareness Month, GSK Philippines launch the campaign Power Over Cervical Cancer, whereas instead of purple ribbons they encourage women to wear purple lipstick. The campaign is in partnership with the cosmetics manufacturer VMV Hypoallergenics. According to Mark Castillo, GSK product manager, that they can women to create an statement against cervical cancer and the best way to do it is through their purple lipsticks. Jacklyn Remo, assistant marketing manager for VMV Hypoallergenics, said that they are fully committed with the partnership with GSK Philippines and promises that their products are the safest and most proven effective care on the planet.
