In line with the recent incident in several Jollibee food chains in Metro Manila that lead to the temporary closure of their more than 70 stores during weekend. The reason was due to limited menu that includes their best-selling ChickenJoy, Jolly Spaghetti and Yumburgers. With the said incident it became a marketing strategy opportunity for a rival company where the “chicken sad” trended on Twitter and topic on other social media.
With this Jollibee officially issued an statement regarding the limited menu incident at the same time ensuring their loyal followers and diners a solution on the said problem. The said statement was given by Harvey Ong, Jollibee VP for Marketing.
“The main reason why a number of our stores in Metro Manila and nearby cities are operating on limited menu is due to a major systems upgrade that we recently undertook. Unfortunately, this change in system has initially affected the delivery schedule of raw materials from our commissary to select stores.
We would like to clarify that this is NOT a supply issue or a chicken shortage situation. Rest assured that this is only temporary as we are working round the clock to ensure that all our products – including Chickenjoy, Jolly Spaghetti and Yumburgers – will be made available again in all the affected stores soonest. In fact, some of these stores have already begun offering these Jollibee favorites again. We would like to sincerely apologize for this temporary inconvenience, and thank our customers for bearing with us.”
Jollibee is currently working their best to cater to the needs of their loyal diners espcially in Metro Manila who experieced the limited menu incident.
