Kapuso actress Elijah Alejo has expanded her creative journey by introducing Haliya by Elijah Alejo, a perfume line inspired by Filipino mythology and culture. This collection features six distinct fragrances crafted for both men and women.
For Women:
- Laura – A soft, floral scent that evokes romance and elegance.
- Clara – A refreshing floral-fruity blend that exudes vibrancy and youthfulness.
- Blanca – A warm, spicy fragrance that embodies confidence and boldness.
Elijah Alejo highlights her entrepreneurial spirit and love for Filipino culture through her “Haliya” perfume line.
For Men:
- Florente – A rich, woody, and musky scent that represents strength and masculinity.
- Ibarra – A citrusy, invigorating fragrance that radiates energy and freshness.
- Simoun – An earthy, leathery aroma that conveys depth and mystery.
The name Haliya comes from a lunar goddess in Bicolano mythology, symbolizing beauty and resilience—qualities reflected in each fragrance. Every scent is designed to capture different aspects of Filipino heritage, creating a sensory experience that connects wearers to their cultural roots.
Elijah shared that her mother has been very supportive of her decision to establish a perfume business, alongside her team at Sparkle GMA Artist Center, the talent management arm of GMA Network. According to her, it is wise to explore other sources of income aside from acting projects offered to her.
As of now, she is one of the new cast members introduced in Season 2 of MAKA, and she will also be part of the upcoming drama series Cruz Vs. Cruz, alongside Vina Morales, Gladys Reyes, and Neil Ryan Sese, which will air soon on GMA Network.
She also mentioned that the perfumes will be available on Shopee, Lazada, and TikTok at very affordable prices—Php 399 for 30ML and Php 699 for 60ML.
By launching Haliya, Elijah showcases her entrepreneurial spirit and passion for celebrating Filipino identity. The collection is now available, inviting fragrance lovers to explore a unique blend of tradition and modern elegance.
