LG Electronics proudly unveiled its latest innovation in sound—the LG XBOOM speakers—at a high-energy launch event held at Abenson Quezon Avenue. The much-anticipated lineup was introduced to an enthusiastic crowd of media professionals and music enthusiasts, all eager to witness the immersive sound experience that the LG XBOOM promises. The launch became an exciting festival, filled with vibrant energy and festive decorations that perfectly showcased the cutting-edge features of the XBOOM series.
The event felt more like a music festival than a product launch, transforming the venue into a lively hub of activity. Attendees were immersed in a world of music and innovation as the speakers’ bold sound filled the space, demonstrating their versatility for any occasion. Whether used outdoors, while traveling, or during a large gathering, the LG XBOOM speakers proved they were built for any setting. Their superior features and usability were a highlight of the event, leaving a lasting impression on the audience.
Adding to the excitement was the use of the Black Eyed Peas’ global hit “Boom Boom Pow,” which played a central role in energizing the crowd. The song, with its powerful bass and futuristic sound, was a perfect match for the LG XBOOM’s dynamic capabilities. The collaboration between the iconic anthem and the XBOOM’s technology emphasized the synergy between high-energy music and innovative audio products, making the event truly unforgettable. The track set the tone for the evening, inspiring a sense of breaking boundaries and living in the moment.
LG Philippines Managing Director, Mr. Nakhyun Seong, shared his excitement about the XBOOM’s potential to revolutionize the way we experience music. He said, “In perfect harmony with the LG XBOOM, we’ve partnered with the legendary hit ‘Boom Boom Pow’ by the Black Eyed Peas. This iconic track isn’t just a song—it’s a movement. It’s about breaking boundaries, pushing limits, and immersing ourselves in the pure joy of the moment. This philosophy of living boldly and fully is at the core of what LG XBOOM represents.”
Product Manager Ms. Mildred Bugay provided deeper insights into the technology behind the LG XBOOM series, including the LG XBOOM XL9T and LG XBOOM Go speakers. She explained, “The Dynamic Bass Optimizer in the LG XBOOM XL9T delivers punchy bass while maintaining balanced sound even at low volumes. LG XBOOM Go is a portable party speaker that is perfectly designed for outdoors that you can bring wherever you go.” These features were demonstrated live at the event, showcasing the practicality and versatility of the speakers.
The event was made even more memorable by a dynamic performance from rising P-pop group VXON. Known for their energetic stage presence, VXON electrified the audience with their global collaboration rendition of “Boom Boom Pow,” as well as their original hits “Saksak Sa Puso” and “Sandal.” The group expressed their love for music, stating, “Music is truly a universal language, and we’re really happy with this opportunity to connect with all of you through our performances this afternoon.” Their powerful performance perfectly embodied the spirit of the LG XBOOM launch.
Life’s Good with the new lineup of LG XBOOM Speakers that are now available at special introductory prices:
LG XBOOM XL9T (₱ 44,990.00 SRP) – ₱ 35,990.00
LG XBOOM Go Series:
LG XBOOM XG7Q (₱ 9,490.00 SRP) – ₱ 6,990.00
LG XBOOM XG5Q (₱ 7,490.00 SRP) – ₱ 5,490.00
LG XBOOM XG2T (₱ 3,490.00 SRP) – ₱ 2,490.00
