ABS-CBN officially signs an agreement with the international media and marketing company PHAR Partnership Inc. to provide quality content including the latest news updates and short, entertaining videos to 1.3 million Filipino LRT and MRT commuters daily that will be shown in Manila’s first in-train TV network, TUBE.
TUBE is a real-time passenger information system which has been patented in the Philippines and approved by the Department of Transportation. It employs a GPS/location-based system fortified with a CCTV that keeps passengers posted on what the next train station is, and whether there are any emergencies or interruptions during the trip.
With over 1,000 screens installed across the LRT and MRT train lines, the platform also engages the commuting public by offering news, weather reminders, traffic updates and short videos that enhance regular traveling experience.
Signing the partnership ABS-CBN’s Creative Programs, Inc. (CPI) head Paolo Pineda, CPI senior finance officer Carmelita Ramos and CPI finance operations head Cat Lopez, PHAR Partnership Inc.’s general manager for commercial Maria Thessa M. Verano and finance controller Christian Alfonso.
The partnership is consistent with the company’s continuing efforts to venture into groundbreaking new channels for convenient media consumption of Filipinos across the country.