It is official, Alexa Ilacad will be joining her on-screen loveteam Nash Aguas as celebrity endorsers of BUM. Popularly know as NLex love team of the Kapamilya network’s teen oriented Sunday afternoon show LUV U, Alex and Nash showcases a kilig chemistry that their supporters enjoyed every week. Meanwhile as the latest endorser of BUM, Alexa will be joining fellow Kapamilya teen stars Jane Oineza and Ella Cruz promoting female apparels that expresses freedom and unique personality that most of the youth can relate.
The campaign Black2School, together with BUM and fellow Kapamilya endorsers they will highlight the edgy, fierce and unique designs of apparels to help fellow teenagers in expressing themselves through clothes. The designs a mixture of emo and rebel style with a tough of youthful side that compliments with the age that makes it comfortable to wear on a regular basis especially in school or weekend bonding with barkada.
Alexa shared that she’s happy that she was offered to join the BUM family because she can now showcase her versatility in fashion and BUM can really help her in expressing herself. And she’s glad that she’s working with Nash in this project as BUM endorsers that make her job easier because she have close friends like him including Jane that previously joined LUV U and Ella, their co-star in Bagito.
Meanwhile, for those who are getting ready to back to school and looking for new clothes to wear on a regular basis or wash day, BUM offers the BUM Black Book that serves as style guide for BUM patrons who wanted to express themselves more. The BUM Black Book is for free for a minimum single receipt purchase of BUM apparels worth Php 1,200.
BUM apparels are available in all BUM Boutiques and leading department stores nationwide. For more updates, visit its website www.bumequipment.com.ph.
