Looking for the “Signs of Happiness” in Coca-Cola’s 5by20 campaign

As Coca-Cola Philippines continuously empowering women entrepreneurs with their 5by20 campaign, they officially launched a campaign called Signs of Happiness on how the women not only became entrepreneurs of small and medium businesses with the help of Coca-Cola and their partners but also became part of the lives of people in their community. The usual sari-sari stores (convenient stores), salon and computer shops became extension of our homes and we gain new friends with them.

Coca-Cola is known fort their campaigns that touch the hearts of everyone who watch it and how their brands reach out to all.

Here is a heartwarming TVC of the Coca-Cola’s 5by20 campaign entitled “Signs of Happiness”.

The 5by20 campaign of Coca-Cola aims to empower 5 million women micro-entrepreneurs by the year 2020. With small business like sara-sari stores, computer shops, salon and others that will financially help their family. 5by20 help them by giving them access to business skills training courses, financial services and connections with peers or mentors. For the 5by20 campaign, Coca-Cola partners with Technical Education and Skills Development Authority (TESDA), Alalay Sa Kaunlaran, Inc. (ASKI), Negros Women for Tomorrow Foundation (NWTF), and other NGOs.