Starting November 18 and until further announcement, Coca-Cola will be pulling out their advertisements in TV, radio and prints along with several promotional on-ground activities in line with the shift of priority of the leading beverage in the world. Coca-Cola Philippines and Coca-Cola FEMSA Philippines decided to re-allocate the budget for advertising and promo of their product along with beyond the line campaign and channel it to the relief and rebuilding efforts for the benefit of the affected families in Visayas region due to Typhoon Yolanda that hit the country last November 9.
This effort is on top of the US$ 2.5 million in cash and in-kind contributions for relief aid that The Coca-Cola Company issued last week. Up to date, Coca-Cola works with the Philippine government’s Department of Social Welfare and Development (DSWD), Armed Forces of the Philippines (AFP), and the Philippine Red Cross to ensure that we are able to continuously provide drinking water and other beverages to the communities affected. In line with decision Coca-Cola issued a statement:
The re-allocation of the promotional budget of Coca-Cola is a very bold at the same time noble step of their company especially in times of holiday season. They are currently running promo at the same time this is the season where Coca-Cola has the bigger number of their Christmas campaign but with this it will surely show Coca-Cola who really cares for their consumers who welcome them in their homes from simple meals with family up to special occasions in their lives.
