In line with the summer collection of BUM clothing which called My ATEEtude: I Change the Rule, they releases posters and billboards showing some of their designs that gives a rock, rebel and emo approach that caters to the younger market. With the summer campaign BUM incorporated the bright, bold colors and solid prints to their designs to make it more connected with the season.
Being the main target is the youth, BUM releases posters and billboards having Daniel Padilla wearing their latest collection. Daniel Padilla who is one of the teen icons of his generation who showcases talent and aspirations in life with a touch or rebel and rock summarizes the campaign of BUM. Here are some of the photos of the Daniel Padilla that BUM already releases:
BUM Summer Collection are highlighted with strong lines are also the key element in BUM’s Summer Collection. Stripes–thick, thin, horizontal, vertical–don’t necessarily follow a specific fashion rule, so you can easily mix and match them with monochrome pieces in bright colors. Other products aside from t-shirts and polo shirts include blazers, jackets, skinny trousers, and printed tops and turning their everyday ensemble into a sophisticated getup in a snap.
To know more about their latest collection visit www.bumequipment.com.ph or like them on Facebook at www.facebook.com/bumequip. BUM apparels are available in leading department stores nationwide.
