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Home»Advocacy»Cebu Pacific Air Inc., and WWF unite in protecting Philippines’ Great Reefs
Advocacy

Cebu Pacific Air Inc., and WWF unite in protecting Philippines’ Great Reefs

Flow GalindezBy Flow GalindezJuly 26, 20111 Comment4 Mins Read
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Home to prehistoric coelacanths, colossal blue whales, ancient marine turtles and millions of yet-undiscovered species, the Coral Triangle spans 5.7 million square kilometers and covers six countries including the Philippines – which boasts of both the largest and most productive reefs in the region.

Through the generosity of thousands of airline passengers, both Apo Reef of Mindoro and the Tubbataha Reefs of Palawan shall enjoy better protection through improved Local Government alliances and enforcement efforts, financial sustainability schemes and responsible ecotourism.

Spearheaded by Cebu Pacific Air, Inc. (CEB), the World Wide Fund for Nature (WWF-Philippines) and the municipalities of Sablayan in Occidental Mindoro and Cagayancillo in Palawan, Bright Skies for Every Juan enjoins CEB flyers to take an active part in minimizing the environmental impacts of air travel by making online donations to climate change adaptation projects for both Apo and Tubbataha Reefs – the country’s Great Reefs.

Apo and Tubbataha Reefs: Philippines’ Largest Food Factories

Formed from the eruption of undersea volcanoes nearly 15 million years ago, Tubbataha or ‘long reef’ in the Samal tongue plays host to over 600 kinds of fish that frolic amongst 396 types of soft and hard coral. Other denizens include eight breeding seabird, 13 marine mammal, 11 shark and two sea turtle species.

“Few reefs within the Coral Triangle come close to the biological productivity of Tubbataha,” explains WWF-Philippines Vice-Chair and CEO Lory Tan. “Through a well thought-out plan implemented by the Tubbataha Protected Area Management Board and the Tubbataha Management Office, fish biomass has remained stable for over a decade. Today, Tubbataha’s fish biomass stands at over 200-tonnes per square kilometer. Incredibly, this is five times greater than the productivity of a typical healthy reef.”

On the other hand, Apo Reef is the largest in Asia and is situated 15 nautical miles west of Sablayan in Occidental Mindoro. It is home to almost 200 species of soft and hard coral, 385 species of fish plus charismatic undersea giants like thresher and hammerhead sharks, manta rays, sperm whales, dolphins and sea turtles.

Through the DENR and the local government of Occidental Mindoro, WWF helped secure the future of Apo Reef through its proclamation as a ‘no-fishing’ zone in 2007. Overall coral growth dwindled to less than 33% in 1994 but has steadily improved. In 2006, an assessment cited growth at 52% and rising.

Together, these Great Reefs continually seed adjoining regions such as Palawan, Mindoro and the western Visayas region with fish and invertebrate spawn, generating enough food and livelihood for some 40 million Filipinos each year.

The partnership began in July 2008 – initially to prepare Apo Reef for the looming effects of climate change. A powerful patrol boat bearing WWF and Cebu Pacific colors has now apprehended dozens of park violators. The inclusion of the Tubbataha Reefs off Palawan has dramatically enhanced the breadth of the program.

The Food Factory - Photo by Lory Tan of WWF Philippines

“The Bright Skies programme is CEB’s commitment to promote responsible flying and protect the Philippines’ largest coral reefs,” shares CEB President and CEO Lance Gokongwei. “Ever since the program was implemented in 2008, we have seen substantial results from our government partners and WWF-Philippines. We decided to continue our ‘Bright Skies for Every Juan’ program until 2014 because we are committed to help coastal communities adapt to climate change, and encourage our guests to be responsible travellers.”

Since the program started in 2008, donations to the Bright Skies program have amounted to over PHP17M. Proceeds have previously supported only the community-based climate adaptation project in Sablayan, Mindoro, the nearest coastal community to Apo Reef.  From January 2010 to May 2011, donations to the Bright Skies program has helped conduct more than 300 patrol days, apprehend 15 violators, involve and engage 85 crew on motorized fishing boats, file four criminal cases and maintain the Apo Reef Natural Park.

Bright Skies stands poised to reverse decades of destructive coastal development, overfishing, sewage and chemical pollution, acidification, sedimentation and ocean warming. Together with Indonesia, the Philippines stewards the world’s most threatened coral reefs, less than 30% of which are in good condition. A mere 1% – including patches of these two Great Reefs – remains pristine.

Adds Tan, “At the end of the day, the most crucial decisions – that to consciously do what we can to reduce our impacts – lie in our own hands. We have a shared responsibility to minimize our footprint not just when we fly – but in whatever we do.”

Both CEB and WWF-Philippines invite travelers to fly responsibly and donate to the Bright Skies for Every Juan program when booking via www.cebupacificair.com.

apo reef cebu pacific coral reef coral triangle environment marine mindoro palawan Philippines tubabataha reef WWF
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1 Comment

  1. Event Lover on July 26, 2011 4:25 pm

    good thing that there’s an organization who wants to preserved coral reefs

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