PLDT Enterprise supports Alfamart Trading Philippines, Inc. in its continued nationwide expansion by providing reliable mobile connectivity through Smart Communications, Inc., helping strengthen operations across the SM Group’s growing minimart network.
Alfamart has established a strong presence across the Philippines, particularly in underserved communities, by offering essential goods at affordable prices. With 2,494 existing branches and plans to open at least 400 new stores annually, dependable communication between store teams and head office is essential to sustaining its rapid growth and daily operations.
The partnership highlights PLDT Enterprise’s commitment to the retail sector, particularly large-scale businesses that require seamless coordination across multiple locations. By ensuring reliable connectivity, PLDT Enterprise helps keep Alfamart teams connected, responsive, and efficient as the company expands its footprint nationwide.
To support these needs, PLDT Enterprise provides Smart Postpaid Plans powered by Smart’s nationwide mobile network, enabling wider coverage and consistent connectivity for employees across stores and offices. These solutions help streamline coordination and support the operational demands of a fast-growing retail organization.
A partnership engagement between both companies brought together key leaders from PLDT Enterprise and Alfamart. Representing PLDT Enterprise were Mary Ann Pagsuyuin, Senior Relationship Manager; Tony Radovan, Head of Key Industries Group – Retail; Armie Sason, Head of Key Industries Group II; and Victor Genuino, Head of Key Industry Group and President and CEO of ePLDT and VITRO Inc.
From Alfamart Trading Philippines, Inc., attendees included Harvey Ong, Chief Operating Officer; Jason Ngo, Chief Technology Officer; Carmelita King, Head of Fixed Assets and Supplies; and Eli Bonsol, Senior HR Manager for Corporate Branding – Human Capital Group.
“Retail operations depend on consistent and reliable connectivity, especially as store networks continue to grow,” said Victor Genuino. “Through our longstanding partnership with Alfamart, we remain committed to supporting their operations with mobile solutions that enable connectivity and business continuity.”
The partnership, first strengthened in 2020, has now reached its third renewal, reflecting both companies’ shared focus on reliability, service quality, and long-term collaboration. PLDT Enterprise continues to support Alfamart’s postpaid requirements for both store-based and office-based users, helping drive operational efficiency as the business scales.
Alfamart Chief Operating Officer Harvey Ong noted that reliable telecommunications support plays a key role in sustaining growth, saying that PLDT Enterprise helps ensure their teams remain connected as they continue expanding across the country.
Through this collaboration, PLDT Enterprise reinforces its role as a trusted technology partner for the retail industry, supporting Alfamart’s mission to improve access to essential goods, create employment opportunities, and contribute to local economic development across the Philippines.
