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A collaboration between Sunsilk and some of the world’s top hair experts resulted in the Sunsilk Co-Creations line. This line of shampoos and conditioners was developed to meet the different needs of Filipina hair. Each of the seven variants are guaranteed to give everyone expert-touched hair.
Now, anyone can get the chance to meet the Shape & Lengths Expert Teddy Charles, the Smooth Hair Expert Yuko Yamashita, or the Hair Fall Expert Dr. Francesca Fusco in the Sunsilk’s Expert Makeover Promo. The promo was launched Oct. 4, 2010 on the Hair Experts Facebook page. All women between 18-25 years old are invited to tell the world why they deserve to get a makeover from the hair experts’ salons in New York, Tokyo, or Paris.
Contestants must be a member of the Hair Experts page to join. They simply need to take a photo while holding a bottle of New Best-Ever Sunsilk and write an essay with their reason for wanting the makeover. Entries must include their full name, contact number, email address, mailing address and Facebook profile link. Contestants have two options in submitting their entries, they can be emailed to [email protected] or uploaded online via the Upload Your Shots application (http://apps.facebook.com/expertmakeoverpromo).
Aside from getting the chance to win an expert makeover in New York, Tokyo, or Paris, there are also special categories being awarded every week. iPod Shuffles are given away for submitting early; having long beautiful hair; creative use of the Sunsilk bottle; having a great style or hairdo; using an original photo concept; or having a compelling story. Canon IXUS cameras and iPod Touches will be given to those who are best able to showcase a New Best-Ever Sunsilk variant and its benefits in a photo. Aside from these scheduled categories, there are also exciting surprise prizes for unique hairstyles and textures, as well as nice and thoughtful comments.
24 entries will be chosen as finalists by Nov. 14, 2o10. They will occasionally be featured on the Hair Experts page via photos, interviews and links to their Facebook page. Their entries will be posted on the Hair Experts page so that members of the community can vote for them by “Liking” their photos. Voting period is from Nov. 14 to Dec. 4, 2010. The 3 winners will be chosen based on the following criteria: 30% enthusiasm for the brand; 30% Appearance; 30% Likes; and 10% personality or graciousness with fans.
This is the latest promo for the New Best-Ever Sunsilk, whose Facebook page recently reached 200,000 members. This feat was achieved by giving the community what they want: access to exclusive expert hair tips, the latest style updates, and exciting new promos. Get the complete mechanics of Sunsilk’s Expert Makeover promo at the Contest tab on the Hair Experts page or see the winners of special categories in the photo albums.
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