Amazon.ae’s biggest shopping event of the year is back. The White Friday Sale runs from November 20 to 30 at www.amazon.ae/whitefriday, offering millions of deals across all product categories, from popular local and international brands to Amazon Bazaar and everyday essentials via Amazon Now with delivery in minutes. Prime members enjoy exclusive savings, free delivery on select orders, and additional perks.
Research by HarrisX on behalf of Amazon shows UAE shoppers are more eager than ever this season, with 49% planning to spend more than last year and 77% enjoying the thrill of finding great deals during major sales events.
Stefano Martinelli, Vice President of Amazon Middle East, North Africa, and Turkey, said: “This White Friday Sale delivers unprecedented value and convenience for our UAE customers. From delivery in minutes via Amazon Now to 2-hour, Same-Day, and One-Day delivery options, we are making shopping faster and easier than ever. Combined with the new Amazon Credit Card offering up to 6% back, instant bank discounts from leading banks, and exclusive Prime member savings, customers have more ways to save while enjoying the speed and reliability they trust. Whatever is on your shopping list this White Friday, we’re bringing the best of Amazon to your doorstep.”
Faster Delivery and Prime Savings
According to HarrisX, 74% of UAE shoppers say fast and reliable delivery makes them feel more relaxed during major sales. Amazon Now delivers everyday essentials within minutes across Dubai, Abu Dhabi, and Sharjah, with Prime members enjoying free delivery on orders over AED 1. For other orders, 2-hour, Same-Day, and One-Day delivery options give customers flexibility. Prime members also enjoy free delivery on 2-hour orders over AED 100, free Same-Day and One-Day delivery, and free shipping on Amazon US, UK, and Germany via the Amazon.ae Global Store. Join Prime at www.amazon.ae/prime for AED 16/month or AED 140/year.
Maximize Savings with the Amazon Credit Card
Customers using the Amazon Emirates Islamic Mastercard Credit Card can earn up to 6% back on Amazon.ae purchases, with exclusive rewards and benefits. New applicants during the White Friday Sale can also earn an extra AED 250 reward on top of the AED 750 welcome bonus. Apply here.
White Friday Sale Highlights
Everyday Essentials & Groceries – Amazon Now delivery in minutes:
- Up to 50% off household supplies, baby care products, hydration essentials, and supplements
- Up to 40% off drinks, fresh fruits, and vegetables
- Up to 25% off meat and seafood; 20% off dairy and bakery
Kitchen & Home:
- Up to 50% off vacuum and carpet cleaners
- Up to 40% off coffee machines, microwaves, air fryers, and kitchen appliances
- Up to 20% off major appliances
Sports & Fitness – Shop fitness essentials and join Amazon at the Dubai Fitness Challenge:
- Up to 60% off fitness equipment and gear
- Up to 50% off sportswear
- Up to 35% off fitness trackers and smartwatches
Amazon Bazaar – Save 50% off everything with code BWF50; new customers get an additional 10% off with code NTB10
Beauty & Personal Care – Save up to 70% on fragrances and skincare, up to 60% on hair products, and up to 50% on makeup
Fashion & Accessories – Save up to 50% on apparel and eyewear, 40% on shoes, watches, and jewelry
Electronics & Gaming – Save up to 70% on headphones and speakers, 60% on gaming consoles and accessories, 55% on mobile phones, 50% on laptops and tablets, and up to 38% on TVs
Amazon Devices – Save up to 60% on Ring, 48% on Echo, and 29% on Kindle
Toys – Save up to 40% on outdoor toys, 30% on games and collectibles
Extra Ways to Save:
- Instant bank discounts of up to 15% with select UAE banks
- Purchase Amazon.ae eGift Cards and earn promotional credit
- Buy-now, pay-later options via Tabby and Tamara
- 0% installment plans available on eligible orders
Shop Sustainably
Amazon encourages recycling of packaging from White Friday purchases at 150 drop-off points across Dubai to help prevent waste.
