Global star V, singer-songwriter and member of BTS, has been introduced as the newest face of Coca-Cola Zero Sugar. The announcement was made on November 17, 2025, as Coca-Cola unveiled its first campaign visual across its official social media platforms, featuring V’s signature poised gaze paired with the bold, refreshing image of Coke Zero Sugar.
According to Coca-Cola, V’s artistic depth, magnetic presence, and distinctive charm make him a natural fit for the brand’s latest campaign, which highlights living life to the fullest with zero guilt.
Fans began speculating about a collaboration earlier this month after a teaser released on November 14 showed the iconic Coke fizz forming the outline of the letter “V,” quickly sparking excitement online. The full reveal has now confirmed the partnership, marking a new chapter for both the artist and the brand.
Beginning this November, V’s Coca-Cola Zero Sugar campaign will be prominently displayed in major city locations, including Bonifacio Global City (BGC) and key billboard sites along C5, EDSA Northbound, and EDSA Ortigas Southbound. Fans are encouraged to share photos of the campaign visuals on social media using the hashtags #AllOutSarapWithZeroCalories and #CokeZeroSugar.
Since debuting with BTS in 2013, V has gained worldwide recognition for his rich baritone voice and captivating stage presence. Coca-Cola notes that his dynamic energy aligns with the bold flavor of Coca-Cola Zero Sugar, which offers full taste without added sugar or calories, appealing to consumers seeking maximum enjoyment with no compromise.
