If Coca-Cola tackles on the aspect of family, friends and celebrations, Sprite targets the freedom of expression with all their TV Commercials that surely gives everyone imagine how it feels to have that “splash” of refreshing Sprite on your face in all their Obey Your Thirst campaigns. Yup, I do always imagine of experiencing one on a hot weather and thirsty and instead of just having, a bottle, glass or can of Sprite is to have a more than splash of the cool refreshing taste that will sure cool me down on this kind of weather.
Youthful and free, these are the two main ideas of all Obey Your Thirst campaigns of Sprite. Letting the imaginations of the youth to the be free and bold which was shown in the splash scenes of the TVC like their latest Urban Desert commercial where group of teenagers who are into biking and skateboarding doing body slams and lead to splashes of refreshing goodness of Sprite.
Here’s the latest TVC of Sprite:
Sprite being close to the youth who are mostly coming from the thirst of expressing themselves through music, sports, arts and others will surely get that freedom that always crave for. Just obey your thirst as Sprite says it on their campaign and of course this refreshing cool lemon-lime beverages wanted to be fun and safe at the same time just the way they say it just keep it cool.
