In line with the on-going London 2012 Olympic Games where thousands of athletes from different countries gather together for sportsmanship, and to bring home the coveted medals for their country. Being the official partner of the London 2012 Olympic Games, Coca-Cola combines music and sport and created an anthem for the event entitled Anywhere In the World. The song is now available for purchase online; the exclusive track is the centerpiece of the brand’s Move to the Beat campaign.
The Move to the Beat campaign aims to bring teens closer to the Olympic Games and to sport in general by engaging them through a fusion of two global teen passions – sport and music. Drawing inspiration from London’s musical heritage, the campaign combines London music with Olympic sport in an effort to connect young people to London 2012. It is also a celebration of the 84 years of partnership of Coca-Cola and the Olympic Games.
The track features Grammy Award Winner Mark Ronson and 2011 Mercury Prize Nominee Katy B who sing the song Anywhere In the World that encourage friendship, culture diversity, and sportsmanship among nations. Aside from the two performers the track also features athletes including Maria Espinoza, taekwondo athlete from Mexico; Dayyan Jaffar, archer from Singapore; Darius Knight, table tennis player from Great Britain; David Oliver, 110m hurdler from the United States; Kseniya Vdovina, 400m sprinter from Russia.
Anywhere In the World is available for download via www.mymusicstore.com.ph.
