Communities across Cebu were filled with happiness as Jollibee joined the vibrant Sinulog festivities, sharing joyful moments with families, tourists, and devotees during one of the Philippines’ most cherished cultural and religious celebrations.
“Sinulog is a celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re honored to be part of this season, and we hope our moments of joy bring smiles to everyone joining the festivities.”
The celebration kicked off on January 12 with Jollibee’s Sinulog Media Day, giving media partners an exclusive preview of the brand’s seasonal activities, helping to build excitement and community engagement ahead of the peak festivities.
From January 15 to 17, Jollibee welcomed travelers at Mactan-Cebu International Airport with festive airport activations. Visitors were greeted by Jollibee mascots, received fun giveaways, and learned about special Sinulog offers, setting a cheerful tone for the celebration.
Throughout the season, Jollibee stores across Cebu became lively hubs of festivity, adorned with colorful arches, buntings, and air dancers. Digital teasers and influencer content extended the celebrations online, bringing the joy of Sinulog to even more people beyond the province.
Exclusive Sinulog Festival Treats added to the excitement, including a free Go Large Coke upgrade with any Chickenjoy value meal and a free 1.5L Coke with every Chickenjoy bucket, delighting customers and boosting store activity during the holiday period.
The festivities peaked over Sinulog weekend with flash mobs at major malls, including Ayala Center Cebu, SM Seaside, and Robinsons Galleria, featuring Jollibee mascots, Sinulog-inspired dance performances, and interactive games. Jollibee’s General Maxilom branch, along a busy parade route, also hosted fun activities and prize giveaways, while the Sinulog Devotee City near the Basilica Minore del Santo Niño saw nearly 1,000 pilgrims share in Jollibee’s joyful moments.
The celebration culminated with Jollibee’s participation in the Sinulog Grand Parade, where the brand’s colorful float captivated crowds, highlighting Jollibee’s ongoing commitment to Filipino culture and tradition.
For updates on Jollibee’s Sinulog activities, visit www.jollibee.com.ph, order your favorites at order.jollibee.com, and follow Jollibee on social media for more joyful surprises.
