Fujifilm Middle East has announced the launch of the hybrid instant camera instax mini Evo™ in a new color, Gentle Rose.
The instax mini Evo™ combines the charm of analog instant photography with the convenience of digital technology, creating a hybrid camera celebrated worldwide for its versatility and style. Already available in Black and Brown, the new Gentle Rose finish adds a fresh, playful touch, making the mini Evo a must-have accessory for trendsetters, creators, and fashion enthusiasts.
With its Gentle Rose design, the mini Evo invites users to step into their Pink Era, turning everyday moments, coffee dates, and adventures into shareable, print-worthy memories. The camera features 10 lens effects and 10 film filters, offering 100 creative combinations, an LCD preview screen, and smartphone printing functionality, ensuring every moment can be captured, printed, and cherished instantly.
Beyond its innovative features, the mini Evo has earned global recognition for its design excellence, receiving prestigious accolades including the Red Dot Design Award and the iF Design Award. Its analog-inspired controls such as the lens dial, film dial, and print lever are crafted with meticulous attention to detail, delivering a tactile and stylish user experience.
With the introduction of Gentle Rose, Fujifilm positions the instax mini Evo™ as more than just a hybrid instant camera. It is the “It-Girl Camera” of 2025, a statement piece that blends technology, style, and creativity into a single, must-have cultural accessory.
