A year after celebrating its milestone 50th anniversary, Poten-Cee continues to forge ahead as its campaign #FiftyFortifiedandForgingForward earned top recognition at the Philippine IABC Quill Awards, held recently at the historic Manila Hotel. This latest victory follows its Silver Anvil Award from the Public Relations Society of the Philippines in January, marking two major communications wins in succession.
The campaign was honored with an Excellence Award after achieving a score higher than 5.75 on IABC’s Global Scale of Excellence. This recognition highlights how effectively the campaign communicated its milestone message through multiple platforms, reaching internal stakeholders, customers, and members of the media who personally attested to their experience with the brand.
Launched in late 2023 and running throughout 2024, #FiftyFortifiedandForgingForward engaged audiences through internal communications, ATL and BTL activations, and robust digital efforts. Despite industry challenges, Poten-Cee achieved outstanding results in sales, digital performance, public relations, and stakeholder engagement including CSR initiatives which contributed to its top score.
Among 918 total Quill entries, 163 were recognized with Excellence Awards, with only 58 coming from the same category. Poten-Cee’s campaign stood out enough to be named among the Professional Top 5 Awards, one of the highest honors given to entries with exceptional strategy, creativity, execution, and measurable results.
“IABC’s Professional Top Awards are reserved for entries that present a clear strategy, creativity, and strong results supported by an impressive work plan,” said Belle Tiongco, IABC President. “Landing in the final five is a big feat in such a competitive category.”
This marks PascualLab’s second Quill win, following its first Excellence Award for its 75th anniversary campaign #PascualLove in 2021. Poten-Cee’s continued success inspires the brand to keep innovating and delivering quality vitamin C solutions to Filipino consumers.
Today, Poten-Cee’s portfolio includes Sugar-Coated, Sugar-Free, Forte (1000 mg), and Chewable variants, as well as advanced formulations like Poten-Cee Zn and Zn Advance for enhanced immunity. The brand also offers Poten-Cee + C (with Bovine and Marine collagen) for skin and hair health, Poten-Cee Plus for children, and its newest innovation, Poten-Cee Gummies.
