A new season means fresh routines, renewed energy, and reimagined wardrobes. Whether it’s back to school, back to the office, or simply back to life, Levi’s® is marking the moment with timeless denim, modern silhouettes, and elevated essentials. At the heart of the campaign is the legendary Levi’s® 501®, a fit that has defined generations while continuing to evolve with them.
The 501® Family remains the centerpiece, introducing refreshed styles like the vintage-inspired 501® 90s and the new 501® Curve, designed with engineered shaping for modern lifestyles. Crafted with rich textures and innovative fabrics, Levi’s® Icons reflect versatility, individuality, and effortless style.
For women, the 501® Curve is the first-ever 501® jeans tailored for curvier bodies, balancing a straight-leg look with a perfected fit at the hips and waist. Styled with a shrunken 90s Trucker or a feminine blouse, it delivers a confident, customizable vibe. The 501® 90s offers a relaxed, throwback silhouette that pairs seamlessly with the Genuine Distressed Leather Moto Jacket or soft pastel pieces from the new Perfect Tee range.
This season’s women’s collection redefines denim dressing through sculpting fits like the 318 Shaping Wide Leg and 314 Shaping Tailored Straight, alongside favorites such as the Wedgie Straight, 725 Bootcut, 724 High Rise Straight, and 726 Flare. Bold new shapes arrive with the Cinch Barrel and Super Baggy Barrel, Levi’s® most fashion-forward denim yet, embracing wide-leg ease and runway-inspired attitude. Pastel-toned Perfect Tees in pink, blue, grey, white, and black balance the boldness of denim with soft, effortless layering options.
For men, Levi’s® delivers heritage meets modernity. Anchored by the iconic 501® Original, the collection expands with versatile fits like the 505® Regular zip-fly, the streamlined 511™ Slim, and the laid-back 568™ Loose Straight, perfect for stacked ankle looks with sneakers or loafers. Levi’s® chinos return as lightweight everyday staples, easily styled with sneakers or tech-inspired casual shoes. Tops lean into clean versatility, featuring the HM Polo alongside authentic button-downs, vintage graphics, and timeless basics in a palette of whites, navies, blacks, and muted neutrals.
To complete the look, Levi’s® introduces accessories designed for school, city life, and beyond, from backpacks and caps to everyday staples. The Back at It collection brings together style, comfort, and confidence, proving that no matter where the season takes you, Levi’s® Icons are made to move with you.
