Abi Marquez, fondly known as the “Lumpia Queen,” has been nominated for the 2025 ADCOLOR Creator of the Year Award, joining an impressive lineup of creators and executives from organizations including SiriusXM, the National Basketball Association, Pinterest, and United Talent Agency.
The prestigious awards ceremony, hosted by Disney (one of this year’s Presenting Partners), will take place on November 14, 2025, at Disney’s Coronado Springs Resort in Orlando, Florida, under the theme “CTRL + ALT + LIFT.”
Now in its 19th year, the ADCOLOR Awards continue to celebrate individuals and organizations driving positive change and innovation across the creative and tech industries.
At just 25, Abi has made remarkable strides in reshaping the Philippine food content landscape. From viral recipe videos with millions of views to collaborations with world-renowned chefs and creators, she has amplified Filipino cuisine and culture on a global stage.
Beyond her personal brand, Abi champions Filipino food as a cultural movement, celebrating everyday dishes, inspiring home cooks, and encouraging younger generations to embrace their heritage. Her content entertains, educates, and uplifts, making Filipino cuisine more visible, relatable, and respected worldwide.
Abi’s work embodies the spirit of ADCOLOR: breaking boundaries, uplifting communities, and using creativity for meaningful cultural impact.

