Haier Philippines, in partnership with Abenson, officially introduced its latest innovation, the Haier Mini LED TV, at an immersive launch event held at Abenson’s Quezon Avenue Flagship Store. With the theme “Where Color Meets Innovation,” the event highlighted how advanced display technology can transform home entertainment for Filipino families.
Hosted by Aiyana Perlas and Noel Blanco, the program opened with high energy and warm welcomes. Haier Philippines Senior Marketing Manager Angeli Patricio described the new Mini LED TV as more than just a product launch. “We’re not just unveiling a new television,” she said. “We’re presenting a smarter way of living.”
Abenson Marketing Head Apple Ma echoed this, emphasizing Abenson’s commitment to enhancing the modern Filipino home. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she noted.
The afternoon’s highlight was the unveiling of the Haier Mini LED TV by Haier Philippines CEO Xuhong Yan and Abenson’s Joy De Leon. As the screen lit up, guests witnessed stunning visuals powered by True Color Pro, mini LED backlighting, and AI-driven smart features.
Product Manager Jayden followed with a deep dive into the TV’s capabilities, including 4K HDR resolution, Dolby Vision and Atmos, Game Mode Pro, and voice control integration – all designed to redefine the viewing experience at home.
The event also featured appearances by Chito Miranda, Cherizawa, and Shanaia Gomez, who shared personal stories about how the TV enhances their music, gaming, and smart living routines.
Guests enjoyed elegant performances, interactive demos, raffles, and a hands-on experience with the new TV. Media had the opportunity to engage in a Q&A with Haier executives following the program.
In his closing message, Xuhong Yan reaffirmed Haier’s mission: “This launch is just the beginning. We are building a smarter, brighter future, one home at a time.”
Now available in Abenson stores and online, the Haier Mini LED TV combines vibrant color, intelligent features, and sleek design, redefining how Filipinos live, watch, and connect at home.
