As Pascual Laboratories, Inc. (PascualLab) marks a major milestone with its flagship brand, Poten-Cee, the company has achieved another first—winning a Silver Anvil at the 60th Anvil Awards. Recognized by the prestigious Public Relations Society of the Philippines (PRSP), Poten-Cee’s #FiftyFortifiedandForgingForward campaign was honored for its impactful storytelling and engagement.
Celebrating 50 years of strengthening Filipino health, #FiftyFortifiedandForgingForward traced Poten-Cee’s evolution from its roots as pediatric vitamin Infan-Cee to a trusted brand catering to diverse health and lifestyle needs. The campaign leveraged digital platforms, CSR initiatives, and media partnerships to highlight Poten-Cee’s innovations—especially in supporting immunity during the pandemic.
From over 586 entries, only 122 campaigns were awarded, making PascualLab’s first-ever Anvil win even more significant.
Anvil Committee Chairman Mickey de Quiros emphasized: “The Anvil Awards stand for integrity. It’s not just about numbers—it’s about impact. Each award reflects meaningful change driven by well-crafted, strategic campaigns.”
Looking ahead, Poten-Cee remains committed to delivering quality health solutions for Filipinos.
“Quality and care are at the heart of PascualLab,” shared Valerie Anne T. Sison, Group Product Head. “As we move forward, Poten-Cee will continue innovating to provide benefits beyond immunity—staying true to our 50th-anniversary mantra.”
Poten-Cee is available in leading drugstores, supermarkets, and online via Lazada, Shopee, and TikTok.
