Last February 14, Smart delivered a video surprise that sent fans of power couple Hyun Bin and Son Ye Jin into total K-lig frenzy. Like a climax to a trilogy that started with Hyun Bin’s Simple Smart Ako TVC last June to Son Ye Jin’s Smart Signature turn, the new Smart 5G campaign just made what seemed impossible, possible.
Subscribers and fans who did not give up on the social media hashtag #InSmartWeTrust finally got what they’ve been yearning for—a joint campaign top-billed Hyun Bin and Son Ye Jin.
“Here at Smart, we always have the best interest of our customers at heart. So you can just imagine how we felt when fans of Hyun Bin and Son Ye Jin flooded our Twitter, Facebook, and Instagram with requests, begging for a joint material featuring the pair. It may have taken a while but we felt it was worth the wait as the stars aligned for us to finally launch our new campaign last Valentine’s Day,” said Jane J. Basas, Smart SVP and Head of Consumer Wireless Business.
She added, “We owe this TVC to our subscribers and Crash Landing On You (CLOY) fans who rallied behind the hashtag #InSmartWeTrust, hoping that we would bring them together. Trust is not easily earned, so we value it so much. We knew that this has turned into something bigger and the trust of our customers propelled us to fulfill their wish.”
To make the TVC more heartfelt, Smart collaborates with the Pinoy band Ben&Ben to create the perfect song for their brand ambassadors who are real and reel love team. With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. The partnership happened between the band, Smart, and Sony Music Phils.
Hyun Bin, Son Ye Jin send heartfelt wishes to Filipinos
From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”
In a Smart-exclusive video, the two shared their experience working on the project. Hyun Bin revealed that they had to shoot in the middle of a snowstorm in January. “I remember it snowed a lot on the day of the shoot. Thanks to that, the shooting was fun despite the cold weather.”
Son Ye Jin recalled how unique the experience was working with the Smart team anew. “I am so happy to be with Smart for the second time. It’s a lot easier because we worked with the same team.”
Having said that, she disclosed that she’s looking forward to more campaigns from Smart. “And I am so excited to see more wonderful advertisements.”
The pair also revealed that they wanted to visit the Philippines to be with their supporters physically but would have to settle now with the warmth of virtual love by being with local fans online.
Addressing Filipinos everywhere, Hyun Bin said, “Hello. This is Hyun Bin. I have been given another chance to meet you all through Smart’s new campaign video. I hope that you’ll continue to support Smart and me. I wish you a Happy New Year. Please keep yourselves healthy and warm this year.”
Son Ye Jin echoed her partner’s message by saying, “I may not be able to meet you all in person but I’m very happy that I can greet you through this video. Last year was a difficult year for everyone. I sincerely hope you become happier this year. I hope to see you soon. Stay healthy until then.”
Basas shared that the scene where Hyun Bin is holding the phone is inspired with CLOY’s scene where Captain Ri Jeong-hyeok is holding a scented candle to lead Yoon Se-ri (Son Ye Jin) to him. Aside from that Jane also teases everyone that there will be a continuation of the TVC we saw last Valentine’s Day that why everyone should keep posted for more in all Smart social media accounts.
