Last November 28, Louis XIII Cognac announced that they will be releasing an original film that will be premiering 100 years from the announcement which is November 18 2015 entitled ‘100 Years – The Movie You Will Never See’. The film stars the award winning actor John Malkovich, the film is inspired by the craftsmanship and patience of everyone who tries to attain the perfection of creating decanter of LOUIS XIII Cognac. The film was placed in a state-of-the-art safe which will open automatically in 100 years when the timing is complete. One thousand guests from around the world received an exclusive invitation to give to their descendants to attend the premiere of ‘100 Years’ at the House of LOUIS XIII in Cognac, France.
According to Ludovic du Plessis, Global Executive Director for LOUIS XIII Cognac, their brand is is a true testament to the mastery of time, and we sought to create a proactive piece of art that explores the dynamic relationship of the past,
the present, and the future. He shared that there are four generations of LOUIS XIII cellar masters put a lifetime of passion into a bottle of LOUIS XIII, yet they will never taste the resulting masterpiece. They are thrilled that this talented actor and creative filmmaker were inspired to join them on this artistic endeavor.
Counting down to the release of the film, there will be teasers that will be released while the film itself is in the safe created in partnership with Fichet-Bauche, a distinguished French brand, established in 1825, today owned by Gunnebo Group, a worldwide leader in security products, services and solutions. The custom made safe is a marvel of design, featuring bulletproof glass and a revolutionary timer that records the time and date and counts down one hundred years. Upon the closing of the safe, the door will not open until the one hundred year countdown is complete on November 18, 2115.
To know more visit WWW.LOUISXIII-COGNAC.COM. Viewers are invited to join the conversation on social media with #notcomingsoon and follow LOUIS XIII on its social channels including: Instagram: @LOUISXIIICOGNAC_USA; Facebook: https://www.facebook.com/LOUISXIII and Twitter: @CognacLouisXIII.
This post is sponsored by Remy Cointreau but all thoughts and opinions are my own.
