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Home»Advocacy»The power of “Thank You” in Coca-Cola’s latest TVC
Advocacy

The power of “Thank You” in Coca-Cola’s latest TVC

Flow GalindezBy Flow GalindezSeptember 12, 2014No Comments1 Min Read
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Coca-Cola once again releases another heartwarming TVC that will touch the hearts of everyone. With the title The Happiest Thank You, Coca-Cola centers on the value of gratitude on how thank you can be two meaningful words to others and cause a big impact to their lives. Incorporated with the Share A Coke campaign that centers on passing of love and happiness, the TVC follows the ordinary routine of 4 individuals; a bagger, security guard, driver and parking personnel. And their story were briefly discussed by those who meet them on a regular basis and usually recipients of their gratitude.
But the question is, do these people know their names which for Coca-Cola it is better to include the name of those we say thank you that will make it more personal. Here’s how Coke made the ordinary day of the 4 individuals special with Share A Coke.

Coca-Cola’s The Happiest Thank You is just one of the heartwarming campaigns that the company releases others include the the OFW campaign, 100 years birthday celebration and others.

coca cola coke Share A Coke
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