In celebration of the annual worldwide Earth Hour activity which will happen on March 29 and spearheaded by the World Wild Fund for Nature (WWF), Earth Hour’s Chief Executive Officer (CEO) and Co-Founder Andy Ridley and ny Pictures Entertainment’s Worldwide Marketing and Distribution Chairman Jeff Blake made an announcement that Spider-Man will be the first Super Hero ambassador of the said famous lights out event. The decision was made due to the reason that the date of the Earth Hour 2014 and the showing of The Amazing Spider-Man 2 will fall on the same date.
The announcement was made during the launch of the Earth Hour Blue, a radical new digital crowd funding and crowd sourcing platform for the planet, launched to engage people around the world and participants of Earth Hour 2014. Showing their support on the said partnership is the cast of The Amazing Spider-Man 2 including Andrew Garfield, Emma Stone, Jamie Foxx and director Marc Webb.
Garfield is very proud to play the role of Spider-Man which is now the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have. “Earth Hour is a movement that has created massive impact around the world, so imagine what we can do this year with Spider-Man by our side.” He added.
WWF’s Earth Hour Blue campaign now focuses in regional efforts including the crowd funding section of the new platform will allow participants to help deliver energy efficient stoves to families in Madagascar, help communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan and raise funds to expand and conserve the iconic Table Mountain National Park in South Africa, with many more projects to come.
Other regional efforts include the WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat. Meanwhile in Australia, their campaign focuses on the protection of the Great Barrier Reef. Their theme is “Lights Out For The Reef” for the Australia Earth Hour 2014.
Global participants in the movement will also be able to sign the Shark Saver’s “I’m FINished With FINS” pledge, which engages celebrities and public figures throughout Asia to help end shark finning in marine waters for the consumption of shark-fin soup. And lastly, Sony Pictures supports WWF-China and Earth Hour Blue project that provides efficient cook stoves to prevent deforestation in the habitat of the Giant Panda.
“Spider-Man’s always been a very relatable Super Hero. Peter Parker is a hero to all people, and an inspiration, so it seems very fitting that he should join forces with Earth Hour to empower every single individual to help save the planet,” Blake added. “I’m also very proud of the fact that The Amazing Spider-Man 2 is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work togethe
To know more visit www.earthhour.org.
