Chocolate will always be that simple representation of happiness or sweetness in life. It will always be a reward for a child who did a good grades in school, a gift to your special someone or simply a comfort food for those who are down with their emotions. And Goya for more than 56 years in the Philippine market that ensure in providing that sweet comfort for chocolate lovers because of their affordability and familiar with the Filipino chocolate cravings because of its Filipino heritage that dated since 1956 under the name of Philippine Cocoa. Later it became under Nestle and bought by the Singaporean group Petra Foods which consumer marketing Delfi Corporation which handles Goya until now.
As part of their marketing efforts to bring that sweet success to their company and to be closer to the younger generation who has access to the cyberspace and foreign products they brought their latest brand endorser Kim Chiu to help them. Just like Kim who came from a simple life but with big dreams, Goya sees that she has the potential to represent their product in bringing simple lifers to dream big which they are doing now in returning to the competition. Since 2006 they already grew their sales up to 50% and still growing it by offering wide range of variants including the Goya bars, Goya Chocolate-coated Treats, Goya Bits, Goya Take It Wafers, Goya Pretzels and Goya Choco Spread. All variants are available in all groceries, convenient and sari-sari stores making affordable yet delicious chocolate products easy for all.
Here are some photos from the event of Goya with primetime actress Kim Chiu (more photos in facebook.com/ASKbyFlowGalindez)
Now with Kim who has series of comic-relief TVCs from pretzels and other variants, the recall of the product is easier to the market. Now with Goya and Kim it is easy to say that there will always be sweet celebrations in life for every child, couple or to oneself who wanted to have that chocolate sweetness we always wanted because it is affordable to all.
