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Home»Entertainment»BUM unveils “My ATEEtude: I Change the Rule” summer collection with Daniel Padilla, Empress and Bea Benene
Entertainment

BUM unveils “My ATEEtude: I Change the Rule” summer collection with Daniel Padilla, Empress and Bea Benene

Flow GalindezBy Flow GalindezMarch 1, 2013No Comments2 Mins Read
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Summer is just around the corner and the best way to welcome it is to wear our best clothes that give us the comfort, style and the chance to express ourselves. Talking about the idea of expression, BUM will always go beyond the norms with the bold concepts giving the youth the chance to show their creativeness and personality. With their My ATEEtude: I Change the Rule collections that tries to breaks some of the few fashion rules at the same time riskier because this time BUM will be using colors like neon green, neon orange, neon pink, neon blue, and neon yellow for both the female and male lines to be mixed with their fearless designs.

With their band ambassadors Daniel Padilla, Empress and Bea Benene they will communicate with their followers the idea of stepping out of its comfort zone and pushing the envelope further with their fearless dressing with the touch of summer through the neon colors. But it will still have the rebel, goth and emo designs that their consumers like.

bum-bea-benene-empress

bum-daniel-padilla-2

bum-daniel-padilla

Despite of being bold, rebel and fearless designs, BUM ensures that their latest collection will be comfortable to wear because of the textures, fabrics, patterns, and treatments perfect this summer. BUM is available in leading department stores nationwide. For more information,visit www.bumequipment.com.ph or like them on Facebook at http://www.facebook.com/bumequip.

Bea Benene BUM Daniel Padilla empress
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