Keeping innovation and healthy lifestyle as their core goal in providing products to their patrons, Nike officially launches the NIKE+ FuelBand that will encourage everyone to consider a more active lifestyle as they aim for good health. The said launch officially kicked off at the inNew Yorklast January 19 having the NIKE, Inc. President & CEO Mark Parker present in the event to unveil the NIKE+ FuelBand where the seven-time Tour de France champion Lance Armstrong was their to witness the announcement. Also present were theOklahoma Cityscoring champion and all-starKevin Durant and 2011 IAAF women’s 100-meter World Champion Carmelita Jeter.
The device was created were both physical and digital component were considered. It is designed to be worn throughout the day; the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LEDdot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.
Here are the specs of the NIKE+ FuelBand:
Size: 5.97 inches (small), 6.77 inches (medium) and 7.76 (large) it comes with two easy to insert links to fine tune your fit.
Weight: 0.95 oz (small), 1.06 oz (medium) and 1.13 oz. (large)
Display: 20 Color LED light that shows daily goal from red to green, 100 LED lights to show time, NikeFuel earned and calories burned.
Sensors: Built-in 3 axis accelerometer that measures motion, and has light ambient sensor to adjust the light based on the environment.
Connect to Sync: A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2), and it can be sync online via Nikeplus.com and has an optional mobile app available in the iTunes App store; for updates on compatible mobile devices.
Battery: 2 Lithium Polymer Batteries that stays up to 4 days.
Water Resistance: The product is water proof
The NIKE+ FuelBand comes with sizing tool, USB charging cable, charging stand and 8mm and 16mm links. It is available now for pre-order and its suggested retail price of US$149 or Php5, 000 – Php7, 000 depending on the conversion rate plus tax. To know more visit www.Nikestore.com.
