Coca-Cola introduces the first “Tansan” Billboard in the World

In line with the 100 Years of Coca-Cola in the Philippines, they officiall unveil the “Tansan” Billboard at the North Avenue in Quezon City near the TriNoma Mall. The billboard is made of Coca-Cola Crowns or Tansan that reflects natural light and it minimizes lighting during night time. In the silver Coke crown based is the special insignia of the brand’s 100th year celebration headlined with a simple “thank you” message, the eye-catching road ads were erected to officially open up the year of happiness in the Philippines.

Aside from Quezon City, Coca Cola Philippines also unveiled the same unique billboard in Highway Seno in Cebu and Ulas Highway in Davao. According to Guillermo Aponte, President and General Manager of Coca-Cola Philippines the billboard is just the beginning of the big activities that Coca-Cola will be doing throughout the year.  “We have created these extraordinary Coca-Cola crown billboards because 2012 is a very special year for the Filipinos. It is the year Coca-Cola gives back and gives thanks for the last 100 years of choosing and believing in happiness. This is the reason why the beloved brand is still here, today.” Aponte added.

Last year Coca-Cola unveiled a Tea Plant Billboard in partnership with WWF that was installed at the Makati-EDSA area which was also done in other countries like Indonesia. Coca-Cola continues fulfilling their core in touching the lives of everyone by bring happiness in every occasions, activities and special moments with friends and love ones.