From Lucky Me, Globe, Sunsilk, Bench, Jolibee, Belo Essentials and Cebuana Lhuillier, the Popstar Princess Sarah Geronimo became the new endorser of AJI-Ginisa. The product is the country’s first flavor seasoning mix and now celebrating its 20th year. Her commercial is currently airing in all TV networks and has various print ads in all major broadsheets and tabloids in the country.
According to Takashi Sakurai, Sales, Marketing and Public Relations Director of Ajinomoto Philippines Corporation (APC), the reason why Sarah was chosen as the new endorser of their product is because her personality perfectly suits the product’s image. “Sarah is one of the best in the Philippine entertainment industry not only as a singer but as a multi-talent, just like AJI-GINISA, which is the best seasoning mix. At the same time, we want to give our brand the same kind of friendliness and approachability that Sarah has.” Takashi Sakurai explained.
While on the other hand the Popstar Princess was happy about the offer of endorsing AJI-Ginisa. According to her she knows the product very well where her mother uses it everytime she cooks at home. I am impressed with Aji-Ginisa because it can really make dishes more delicious. My mom uses it and we actually cook using Aji-Ginisa. Only Aji-Ginisa brings out the “real gisa flavor and aroma,” she shares.
Aside from the new endorser, AJI-Ginisa’s packaging and taste where improved and still keeping its gisa flavor and aroma, it is made meatier to bring out the full goodness of a complete seasoning. It is available in all groceries, convenient stores and sari-sari stores nationwide.
